Brand Identity & Re-Design Project

This project came in 3 parts; firstly an autopsy of a chosen appliance, where I took apart and analysed a hand mixer in terms of it's components and assembly methods. Secondly, a known brand was studied in depth to understand the ethos, aesthetics, culture etc. behind the brand, in this case Leica. Thirdly, the product had to be re-designed to take on the characteristics of the brand, hence, a Leica hand mixer!
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